As website headers occupy a prominent position on a web page, it is important that they are well-designed and provide something of value to your site visitors.
What makes a great website header?
Arguably most importantly of all, your header should feature your logo and/or your brand name because your site visitors need to know exactly where they are when they land on your page. Additionally, your website header is an ideal place to feature a call-to-action (CTA) which will provide your visitors with some guidance on where they should go next to find the information they’re looking for.
Now, to help you refine your website header and further optimise your online presence, here are some tips and tricks to keep in mind.
1. Incorporate a catchy tagline
Let’s not forget that the primary purpose of a website header is to successfully capture the attention of your site visitors. One of the best ways to achieve this is by using an immediately catchy tagline that they can’t ignore. Notably, taglines can be animated to further increase their visual impact, which is a popular strategy advertisers use within their online HTML 5 ads.
2. Leverage the power of video
Video content has a number of clear benefits, including the ability to communicate messages in ways that are easier for audiences to digest. Again, this is something that advertisers often leverage when creating engaging HTML 5 ads.
3. Ensure it’s easy to navigate
Regardless of the extra elements that they contain, the best website headers are easy to navigate and contain a clear message that is easy to understand. If your header is too complicated or trying to communicate too much information, your visitors are likely to become overwhelmed and leave before you have the opportunity to properly engage them. So, remember to keep your audience at the forefront of every design decision you make.
