Every good school should have a good website to match. Here are six elements your school website needs.
1. A responsive design
When someone lands on your website, you want their experience to be intuitive and easy, as well as visually appealing. Good structure and responsive layouts across all platforms will ensure a positive experience.
2. Interactive calendars
Keeping people up to date with key dates and events is very important. Real-time calendars are great additions on websites for schools, with examples available at www.fsedesign.co.uk/websites-for-schools/.
3. Communication portals
Every website should tell visitors how to get in touch, and those communication portals should be secure.
4. Integrated multimedia
Users want to see what school life is like at your institution, so multimedia integrations are a great way to show them what you’re about. From videos to photo galleries to virtual tours, use multimedia to your advantage.
5. SEO optimisation
You may not think SEO is important, but your school is still a business. Even if you are not looking to make money, you can use SEO optimisation to promote your fantastic school and build a strong reputation in your area, or nationally. Using optimised keywords throughout your website will ensure that your website is placed high in rankings and appears before more people.
6. Ongoing maintenance and support
Last, but not least, your website should always be kept up to date and monitored. The last thing you want is for your school site to be hacked when you are trying to build trust.
